Several webinar attendees have wondered why they can’t see the Impression Share columns in their AdWords accounts, and what they can do about it. This tutorial answers that question. Enjoy, and please post any additional questions to comments, below.
Google calculates impression share only at the Campaign level. That’s why you want to use just 1 ad group with just 1 exact match keyword for this kind of preliminary market size research.
Navigate to the All Online Campaigns page
You’ll see just the columns above, or if you’ve activated conversion tracking, you’ll see a few more.
Click the Columns button, the select Customize columns from the drop-down area
Show Competitive metrics
Click the box for Competitive metrics to activate the three impression share metrics below it.
Save the new settings
Once the three new metrics appear in the Preview (bottom right), click Save at the bottom left to return to Campaign view.
Now you’ve got your Impression Share Metrics
As long as impression share is > 10% (which it isn’t in this example), you can safely calculate total searches by dividing impressions by the impression share (expressed as a decimal, not a percentage).
We’re just days away from the start of the first of its kind AdWords training course called Newbie PPC, and we thought we’d have a little fun by giving access to one lucky winner for FREE. One lucky winner will get over $7000 in value for doing 3 simple things.
After the webinar, leave a comment on the homepage of NewbiePPC.com to tell us what your favorite part of the webinar was.
Hit the “like” button on that same page.
(Number 4 is optional, but if you haven’t already entered your name and email at NewbiePPC.com, you might want to do so while you’re leaving a comment. In addition to lots of free AdWords tips, you’ll also get more information about our upcoming AdWords training program.)
Here’s an example what you’ll want to do after watching the webinar:
That’s it! On Tuesday morning (April 26th) at 10:00am Eastern, we’ll have a drawing with all of the names of people who left us a comment and hit the “like” button on NewbiePPC.com, and will announce that person on this page. (Don’t worry – if you already purchased the course, we’ll not only reimburse your investment, but we’ll also give you an extra $100 as a “Thank You” for being an early adopter.
Best practices say that you should always start a campaign in the search Network, and ignore the Display Network until you prove that the Search Network can convert. That might be the best case for you, but it might not… The important thing is deciding whether you’re using AdWords to research your keywords, or for traffic generation. If the former – I’d agree whole-heartedly, and you should watch the video below to determine how you’ll want to set up your account.
If you’re looking for the highest amount of traffic (and aren’t using AdWords for Keyword Research), you might be surprised to find some instances where the Display network is better for your needs than the Search Network. Watch this Display Network video to see if setting up your account using the display network is a good fit for you.
If you haven’t watched the precursor video to this one, click here.
This is the 2nd video in a series and is intended for website owners who are giving away free information, or collecting leads. If that describes you, you might want to be advertising using AdWords’ display network.
If you own an e-commerce website or are selling products, the Display network is probably not best for you. Watch this video instead.
Click here to view the precursor video to this one. It covers the basic recommended settings for starting your AdWords campaign with maximum odds of success.
Far too many people set up AdWords accounts only to give up after losing money because they set it up improperly. Don’t feel bad though… There are several default settings in your account that if left unchanged make it extremely difficult to be successful. Below is a video about how to set up your account for maximum performance with minimum risk.
After watching the above video, you’ll want to decide what your goals are, and select either the Display Network, or the Search Network. Not sure which is best for you? Have no fear. Those two videos cover that too!
One of the most powerful uses of AdWords Editor is a process called “Campaign Cloning”. It’s better demonstrated than described, so here’s a video. Also, here is a 3-page PDF report with about a dozen profit-stretching testing ideas you can … Continue reading →